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4 Things to Consider when Expanding your Business into New Countries

 

As a business owner, it's exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges.

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How to improve your blogging skills

You've heard that blogging can help improve lead generation. But you're a business owner, not a writer. Writing takes time. It requires a constant stream of ideas. It needs to be grammatically correct. And it needs to hold a person's interest beyond the first few lines. For most business owners time is in short supply, and we weren't born with Hemingway's talent.

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Adapt Your Marketing And Generate More Sales Qualified Leads

There are specific events that trigger customers into a buying mode, you can use these events to make your marketing more effective.

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The Weekend Distil - The Art & Science of Listening to Customers

"The art and science of asking probing questions and carefully listening to your customers responses lie at the core of the buyer persona concept." - Adele Revella

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Why buyers spend only 32% of their time talking to you.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, buyers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The vast majority of time being spent on internal assessments, peer discussion and the recommendations of external experts. The bottom line, you're getting into the game too late.

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The Weekend Distil - Bald Tires, Blowouts, and Transformers

 

Once a year the time comes to renew our Hubspot partnership. Working through the certification material I was reminded of the emphasis Hubspot places on investing in your own agency – making it your best reference.

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6 Ways to Gather Information on Your Competitors

It used to be a challenge to find information on your competition, but that’s all changed thanks to the internet. Nowadays, you hardly need to leave your desk, unless of course you're into some serious industrial espionage. Assuming that’s not the case, your biggest challenge is going to be dealing with an information overload.

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The Weekend Distil - The Art of Communication

The photo in this post was taken in Toronto, at Jibestream, were local mixed-media artist Rob Ciancamerla unveiled a piece of artwork that represents the company's brand and the nautical story behind the brand. We all interpret messages differently, which brings me to my observation for the week.

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4 Steps to Identify Your Ideal Customer

One of the fundamental elements of any good marketing strategy is a well defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this strategy, however it is not sustainable.

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The Weekend Distil - Setting Goals

My weekend blog routine involves reflecting on the past week and sharing an interesting observation I made during the week. I don’t go into a lot of detail, but encourage you read the links I've shared on the topic.

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