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4 Steps to Identify Your Ideal Customer

One of the fundamental elements of any good marketing strategy is a well defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this strategy, however it is not sustainable.

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The Weekend Distil - Setting Goals

My weekend blog routine involves reflecting on the past week and sharing an interesting observation I made during the week. I don’t go into a lot of detail, but encourage you read the links I've shared on the topic.

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6 Ways to Jump Start Your Marketing Strategy

 
I bet you started the year ready to achieve great things, filled with desire to take your business to the next level. So, how are things shaping up? Are you climbing through to your cruising altitude or still struggling through some turbulence? The good news is it's not too late adjust course and find some clear air – it just takes a few hours of dedicated “think time”. 
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Why I'm helping business owners

For the past 5 years I’ve been helping business owners navigate the challenges of growing their companies. Every engagement has been a fascinating and enjoyable experience; I've had a positive impact on many companies, I’ve learned a lot about myself, and I've made some good friends along the way.

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SEO Tips for Social Media Managers - Infographic

While it has been argued for years, social media and SEO are essentially cut from the same cloth. In fact, social media managers now have to first understand that SEO and social media marketing go hand in hand to be effective. The two sides are not required to operate on separate levels and marketing strategies often affect SEO.
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Corporates Prepare for Freelancers


I was going through my usual morning ritual; preparing my first cup of coffee (in Italy), checking in with the talented Paula and Simi (based in Romania), preparing for a call with the indoo.rs team in Vienna, and flipping through the queries on HARO – yes, I can multitask.
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How to turn your Startup into a Business?

It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes in the economic climate.

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Best Practices for Expanding your Small Business

Are you considering growing your business and expanding into new markets? Have you thought about the effect growth may have on your business? That growth doesn’t necessarily translate into more profit.

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Managing a Scrum Marketing Team

How do modern marketers stay ahead of the pack? By being Agile, by having the ability to quickly test new ideas, gather real-time data on their effectiveness and make rapid course corrections based on their success or failure.

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5 Things Not To Do In Scrum Marketing

Every marketing team eventually finds its own rhythm when it comes to working with Scrum. However, it does help to read about different perspectives and trials from other teams who’ve already been there.

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