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Considering marketing automation software? Here are some useful hints

New research by Software Advice, a company that help buyers find software, reveals that 98% of small businesses are looking for dedicated marketing automation software for the first time.

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How many buyer personas should you have?

Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and figure out how your product/service can attend to them, you have to create one or several buyer personas for your business.

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Part 2 - The Sales Methodology & Training Formula

In the first post of this series we looked at how to create a great sales team, by hiring salespeople with the characteristics to be successful in a market where the Internet has shifted power away from the salesperson and into the hands of the consumer.  In this post we look at how to grow a great sales team using the sales methodology and a predictable sales training formula.

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Using Inbound Marketing to Engineer a Product Launch

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
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Why Certifications Help Your Career

There is a lot of buzz lately around alternative education and training. If you run a Google search for “certifications in demand” you get no less than 35 million results. The question that arises in this case would be How relevant is a certification and will it actually help your career?

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5 Things you missed on the web... again!

Another month, another "top 5" on the Emerge blog! We've selected another round of worthy articles that you could learn something from, especially as entrepreneurs trying to grow their business through digital marketing. You won't be disappointed with these resourceful insights, so let's get to the most important 5 discussions on the web for the month of April. 

 

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Business Blogging Advantages And How To Leverage Them

Many entrepreneurs struggle to understand the business relevance of blogging. In fact, blogging is often dismissed as just another marketing tactic when, in fact, it is the no.1 lead generation tactic in inbound marketing - which is, of course, the best kind of marketing.

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Need help to convince your team to adopt Inbound Marketing?

If you are a business owner, sales or marketing professional you know the struggle of generating new sales when growing a company. We have all been in a place where we need to sign new clients to keep the business growing. This means delivering more leads into the sales funnel and convert them into long lasting customers.

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How to Prospect on Social Media

Filling the pipe with new prospects is a constant challenge for any business owner. In the past we used to buy lists and cold-call the hell out of them but that kind of prospecting just doesn’t work anymore. Think about it, have you been cold-called recently? Did you enjoy the experience? I thought not. So how do you find prospects to fill your pipe nowadays?

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Smart business advice - Optimize your Digital Marketing for Mobile

We’re currently at that point we were warned about only last year: mobile penetration has surpassed the general Internet market penetration. With 3649 billion unique mobile users and a 51% market penetration, there are only 3010 billion active Internet users representing 42% of the market. It's being referred to as Mobilegeddon. Here's why.

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