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How to Create a Content Strategy

Before we take on a new client, there’s always the discussion of “How exactly do you do what you do?”. Because we want to be able to easily share these ideas with our potential clients, we decided to write them down for posterity.

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Mapping Your Buyer’s Journey To Your Sales Funnel

Although it’s tempting to regard your sales funnel performance as the most important objective, understanding customer behaviour is the ultimate goal and it requires an overview of both the buyer’s journey - how they found you and what were their actions leading to a sale- and the sales funnel - how they converted from lead to customer.

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Considering marketing automation software? Here are some useful hints

New research by Software Advice, a company that help buyers find software, reveals that 98% of small businesses are looking for dedicated marketing automation software for the first time.

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How many buyer personas should you have?

Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and figure out how your product/service can attend to them, you have to create one or several buyer personas for your business.

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Part 2 - The Sales Methodology & Training Formula

In the first post of this series we looked at how to create a great sales team, by hiring salespeople with the characteristics to be successful in a market where the Internet has shifted power away from the salesperson and into the hands of the consumer.  In this post we look at how to grow a great sales team using the sales methodology and a predictable sales training formula.

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Mapping Content to the Buyer Journey

[Image Source: Andrew Bowden]


Your online presence has become the hub for all your marketing efforts. It's the place were prospective customers engage with your business. So how do you make sure that, when they arrive at your website, you deliver the best possible experience for them?

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