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What is Scrum for Marketing?

Scrum is an Agile framework, originally formalized for complex software development projects. It is also a useful methodology for delivering innovative, digital marketing strategies.

The philosophy behind Agile can be applied to a number of industries. Its core principles are aimed at fluidizing business processes and increasing efficiency. Scrum is the leading Agile delivery framework, a team-based approach geared toward creating business value. Marketers can use Scrum to organize marketing teams so that they become self-sufficient and deliver great results in a shorter amount of time.

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10 Tips for Creating a Newsletter People Actually Enjoy Getting

Every month you probably end up right back in front of that newsletter email template, unsure of what to write. It happens to most marketers in fact. Commonly thought of as the best solution to generate more leads and amplify content, email newsletters can be a great source of joy or stress. They’re a great asset when they generate results and satisfying CTR but they can be a real disappointment when they go un-opened and deleted.
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How to Create a Content Strategy

Before we take on a new client, there’s always the discussion of “How exactly do you do what you do?”. Because we want to be able to easily share these ideas with our potential clients, we decided to write them down for posterity.

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Accelerate middle-of-the-funnel conversions

In trying to fully embrace the inbound marketing philosophy, many marketers have grown somewhat fearful of designing content for selling. Because content marketing’s no.1 rule is “Create valuable, remarkable content”, a lot of the creation efforts are aimed at attracting top-of-the-funnel visitors, while sometimes neglecting middle-of-the-funnel and bottom-of-the-funnel prospects.

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Business Blogging Advantages And How To Leverage Them

Many entrepreneurs struggle to understand the business relevance of blogging. In fact, blogging is often dismissed as just another marketing tactic when, in fact, it is the no.1 lead generation tactic in inbound marketing - which is, of course, the best kind of marketing.

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Smart business advice - Optimize your Digital Marketing for Mobile

We’re currently at that point we were warned about only last year: mobile penetration has surpassed the general Internet market penetration. With 3649 billion unique mobile users and a 51% market penetration, there are only 3010 billion active Internet users representing 42% of the market. It's being referred to as Mobilegeddon. Here's why.

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Mapping Content to the Buyer Journey

[Image Source: Andrew Bowden]


Your online presence has become the hub for all your marketing efforts. It's the place were prospective customers engage with your business. So how do you make sure that, when they arrive at your website, you deliver the best possible experience for them?

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10 Content Creation Tools for the Marketing Team of One

Does it feel like you're working a 25 hour day, yet you're still drowning in the ocean that is online marketing?

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How to Prepare for a Content Creation Marathon

Creating great content can take a lot of time and effort. First, you need a constant stream of ideas. Then you have to take those ideas and turn them in well crafted, unique pieces of content. Finally, you want to make sure that your content is found by search engines and your followers alike.

Drafting your content is a bit like preparing for a marathon. Then once you run the content marathon and finish that blog post, you realize you still have an ultra-marathon to run in the form of promoting and getting your content out to your audience. On the up side, like running the more you practice the better you perform. And of course if you have a really good coach it helps. 

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Getting started Creating Buyer Personas

 

Creating Buyer Personas is one of the most important steps in developing your Inbound Marketing strategy. Having solid buyer personas will help you get in touch with your target audiences challenges and interests.

 

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