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4 Things to Consider when Expanding your Business into New Countries

 

As a business owner, it's exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges.

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Why buyers spend only 32% of their time talking to you.

According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or sales people. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts.

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The Weekend Distil - Bald Tires, Blowouts, and Transformers

 

Once a year the time comes to renew our Hubspot partnership. Working through the certification material I was reminded of the emphasis Hubspot places on investing in your own agency – making it your best reference.

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The Weekend Distil - The Art of Communication

The photo in this post was taken in Toronto, at Jibestream, were local mixed-media artist Rob Ciancamerla unveiled a piece of artwork that represents the company's brand and the nautical story behind the brand. We all interpret messages differently, which brings me to my observation for the week.

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The Weekend Distil - Setting Goals

My weekend blog routine involves reflecting on the past week and sharing an interesting observation I made during the week. I don’t go into a lot of detail, but encourage you read the links I've shared on the topic.

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Why I'm helping business owners

For the past 5 years I’ve been helping business owners navigate the challenges of growing their companies. Every engagement has been a fascinating and enjoyable experience; I've had a positive impact on many companies, I’ve learned a lot about myself, and I've made some good friends along the way.

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Corporates Prepare for Freelancers


I was going through my usual morning ritual; preparing my first cup of coffee (in Italy), checking in with the talented Paula and Simi (based in Romania), preparing for a call with the indoo.rs team in Vienna, and flipping through the queries on HARO – yes, I can multitask.
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How to turn your Startup into a Business?

It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes in the economic climate.

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The Role of Inbound Marketing for B2B

Entrepreneurs are known to embrace change and even drive it. As the Internet changed buying behavior, more and more business owners have dialed down on classic sales calls and outbound advertising and started experimenting with inbound marketing techniques.

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3 Steps To Convert Business Goals Into Digital Marketing Actions


Should I have a digital marketing strategy, or is it enough to just use some online tactics to take my business forward?

Business owners are known to work in their company, solving operational tasks, more than they work on their company, defining strategic goals. It's the routine of day-to-day tasks and the stress of growing a business that creates time pressure on non-strategic issues.

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