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How to turn your Startup into a Business?

It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes in the economic climate.

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The Role of a Scrum Master in Agile Marketing

Scrum is a framework that can help agile marketing teams focus on delivering chunks of work that support their overall marketing strategy. Each piece of work, or story, contributes to a Sprint goal; which in turn drives the success of your marketing goals. 

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Using Inbound Marketing to Engineer a Product Launch

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
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