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What is Scrum for Marketing?

Scrum is an Agile framework, originally formalized for complex software development projects. It is also a useful methodology for delivering innovative, digital marketing strategies.

The philosophy behind Agile can be applied to a number of industries. Its core principles are aimed at fluidizing business processes and increasing efficiency. Scrum is the leading Agile delivery framework, a team-based approach geared toward creating business value. Marketers can use Scrum to organize marketing teams so that they become self-sufficient and deliver great results in a shorter amount of time.

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